Identity Graph
Developing an Audience Data Graph for Large TV Network
Client Overview
A large Cable TV network’s Data Strategy & Operations Team partnered with The Data Sherpas (TDS) to develop an Audience Data Graph that leverages customer, program, and third-party audience data.
Project Scope
The project aimed to create a comprehensive platform that facilitates data ingress and egress for first, second, and third-party data, supporting various patterns to meet product requirements and business needs.
Solutions Delivered
Developed a robust Audience Data Graph integrating customer, program, and third-party audience data.
Enabled seamless data ingress and egress for first, second, and third-party data.
Designed the platform to support a variety of data patterns tailored to product requirements and business needs.
Provided strategic guidance to ensure the platform aligns with business goals and product strategies.
Implemented advanced architecture and data engineering solutions to ensure the platform’s scalability and reliability.
Results
The Audience Data Graph platform enabled our client to leverage diverse data sources effectively, enhancing their ability to target and engage audiences. The flexible data patterns supported various product requirements and business needs, driving improved data utilization and business outcomes.
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